Les cartes de fidélité fidélisent-elles la clientèle ?
AbstractLoyalty cards and loyalty programs are part of the everyday life of almost any consumer. These cards are for retailers and other companies a mean for retaining their customers. Customers are rewarded for their loyalty and are thus expected to stay with the company. However, the true meaning of ?loyalty? and the way it can be measured are still open issues. In addition, many scholars question the effectiveness of loyalty cards and programs. In a highly competitive world, where margins are constantly under pressure, the economic benefit for the company of such programs remains topical. This article provides a discussion about these issues based upon a state-of-the-art of the most recent scientific studies on the topic.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by De Boeck Université in its journal Reflets et perspectives de la vie économique.
Volume (Year): XLVII (2008)
Issue (Month): 2 ()
Contact details of provider:
Web page: http://www.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique.htm
loyalty card; store loyalty; retailing;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jean-Baptiste de Vathaire).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.