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Can digital technologies induce behavioral changes in transportation habits? Evidence based on User Experience with the SmartMoov Application

Author

Listed:
  • Thierry Blayac
  • Mathias Reymond
  • Maïté Stéphan

Abstract

This study aims to assess behavioral changes in transportation habits induced by real-time and multimodal information provided by a mobile application, SmartMoov. The users of SmartMoov (beta-testers) were selected on a voluntary basis. After three months of testing the mobile application in a living lab in Montpellier Méditerranée Métropole, we analyzed the beta-testers’ feelings and changes in transportation behavior. Although the beta-testers represented a unique population segment, econometric modeling shows that they were sensitive to the information provided by the application and used it to modify their mobility behavior. They were more likely to change their route and departure time than their transportation mode. While the average travel time and the safety margin affected overall mobility changes (i.e., mode, route, and departure time), there were additional factors that influenced changes in the route and departure time. Specifically, a gender effect was documented in the choice of departure time. JEL classification: R41, C25, O30.

Suggested Citation

  • Thierry Blayac & Mathias Reymond & Maïté Stéphan, 2020. "Can digital technologies induce behavioral changes in transportation habits? Evidence based on User Experience with the SmartMoov Application," Revue d'économie industrielle, De Boeck Université, vol. 0(4), pages 179-215.
    • Handle: RePEc:cai:reidbu:rei_172_0179
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    Keywords

    mobile application; behavioral changes; transportation habits; living lab; advanced traveler information system;
    All these keywords.

    JEL classification:

    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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