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Organizational performance in a regulated environment: The role of strategic orientation

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  • Kannan Ramaswamy
  • Anisya S. Thomas
  • Robert J. Litschert

Abstract

This study explores the influence of governmental regulation on organizational strategies and performance outcomes. Drawing on literature in strategic management, we provide a longitudinal empirical analysis of viable strategies in the U.S. domestic airline industry during a 6‐year period (1965‐70) when it was regulated by the Civil Aeronautics Board. Results indicate that air carriers were indeed able to articulate coherent strategic postures despite regulatory constraints, and were thus able to influence profitability.

Suggested Citation

  • Kannan Ramaswamy & Anisya S. Thomas & Robert J. Litschert, 1994. "Organizational performance in a regulated environment: The role of strategic orientation," Strategic Management Journal, Wiley Blackwell, vol. 15(1), pages 63-74, January.
    • Handle: RePEc:bla:stratm:v:15:y:1994:i:1:p:63-74
    DOI: 10.1002/smj.4250150105
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    Cited by:

    1. Norman, Patricia M. & Artz, Kendall W. & Martinez, Richard J., 2007. "Does it pay to be different? Competitive non-conformity under different regulatory regimes," Journal of Business Research, Elsevier, vol. 60(11), pages 1135-1143, November.
    2. Rhys Andrews & George A. Boyne & Jennifer Law & Richard M. Walker, 2012. "Strategic Management and Public Service Performance," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-34943-8.
    3. Aversa, Paolo & Guillotin, Olivier, 2018. "Firm technological responses to regulatory changes: A longitudinal study in the Le Mans Prototype racing," Research Policy, Elsevier, vol. 47(9), pages 1655-1673.
    4. Margaret Peteraf & Randal Reed, 2008. "Regulatory reform and managerial choice: an analysis of the cost savings from airline deregulation," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(2-3), pages 99-116.
    5. Lau, Chung-Ming & Yiu, Daphne W. & Yeung, Ping-Kwong & Lu, Yuan, 2008. "Strategic orientation of high-technology firms in a transitional economy," Journal of Business Research, Elsevier, vol. 61(7), pages 765-777, July.
    6. Morgan, Robert E. & Strong, Carolyn A., 2003. "Business performance and dimensions of strategic orientation," Journal of Business Research, Elsevier, vol. 56(3), pages 163-176, March.
    7. Veliyath, Rajaram & Ferris, Stephen P., 1997. "Agency influences on risk reduction and operating performance: An empirical investigation among strategic groups," Journal of Business Research, Elsevier, vol. 39(3), pages 219-230, July.
    8. Mahour Mellat Parast, 2021. "An assessment of the impact of corporate social responsibility on organizational quality performance: Empirical evidence from the petroleum industry," Operations Management Research, Springer, vol. 14(1), pages 138-151, June.
    9. Florez Ramos, Esmeralda & Blind, Knut, 2020. "Data portability effects on data-driven innovation of online platforms: Analyzing Spotify," Telecommunications Policy, Elsevier, vol. 44(9).
    10. Strandholm, Karen & Kumar, Kamalesh & Subramanian, Ram, 2004. "Examining the interrelationships among perceived environmental change, strategic response, managerial characteristics, and organizational performance," Journal of Business Research, Elsevier, vol. 57(1), pages 58-68, January.
    11. Sharma, Sunil, 2015. "Strategic Responses to Deregulation: An Institutional Theory Perspective," IIMA Working Papers WP2015-03-18, Indian Institute of Management Ahmedabad, Research and Publication Department.
    12. Robert R. Wiggins & Timothy W. Ruefli, 2002. "Sustained Competitive Advantage: Temporal Dynamics and the Incidence and Persistence of Superior Economic Performance," Organization Science, INFORMS, vol. 13(1), pages 81-105, February.
    13. Andersen, Kristina Vaarst & Frederiksen, Marianne Harbo & Knudsen, Mette Præst & Krabbe, Anders Dahl, 2020. "The strategic responses of start-ups to regulatory constraints in the nascent drone market," Research Policy, Elsevier, vol. 49(10).

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