Blogging and Environmental Advocacy: A New Way to Engage the Public?
AbstractWhile there is a growing literature on weblogs (or "blogs"), most studies focus on a few high profile blogs, or on blogs written by individuals. This study assesses the little-researched area of organizational blogging through a content analysis of blogs by 40 national-level environmental organizations. I examine the general purposes that these blogs serve and the extent to which organizational blogs differ from traditional websites. Additionally, I explore two blog features-interactivity and personalized content-that offer the potential to strengthen the connections between group leaders and their supporters. I find that groups use their blogs primarily to inform readers about policy developments and news headlines, but that the level of interactivity between blog authors and readers is low. Thus, while the potential exists for blogs to enhance grassroots support for environmental groups, that potential is far from being realized. Copyright 2010 by The Policy Studies Organization.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Policy Studies Organization in its journal Review of Policy Research.
Volume (Year): 27 (2010)
Issue (Month): 5 (09)
Contact details of provider:
Web page: http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1541-1338
More information through EDIRC
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statistics
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing) or (Christopher F. Baum).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.