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How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba

Author

Listed:
  • Dennis J. Zhang
  • Hengchen Dai
  • Lingxiu Dong
  • Fangfang Qi
  • Nannan Zhang
  • Xiaofei Liu
  • Zhongyi Liu
  • Jiang Yang

Abstract

No abstract is available for this item.

Suggested Citation

  • Dennis J. Zhang & Hengchen Dai & Lingxiu Dong & Fangfang Qi & Nannan Zhang & Xiaofei Liu & Zhongyi Liu & Jiang Yang, 2018. "How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba," Production and Operations Management, Production and Operations Management Society, vol. 27(12), pages 2343-2345, December.
    • Handle: RePEc:bla:popmgt:v:27:y:2018:i:12:p:2343-2345
    DOI: 10.1111/poms.12964
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    Citations

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    Cited by:

    1. Xiang Hui & Meng Liu & Tat Chan, 2023. "Targeted incentives, broad impacts: Evidence from an E-commerce platform," Quantitative Marketing and Economics (QME), Springer, vol. 21(4), pages 493-517, December.
    2. Marshall Fisher & Ananth Raman, 2022. "Innovations in retail operations: Thirty years of lessons from Production and Operations Management," Production and Operations Management, Production and Operations Management Society, vol. 31(12), pages 4452-4461, December.
    3. Hongyan Dai & Ling Ge & Chen Li & Yan Wen, 2022. "The interaction of discount promotion and display-related promotion on on-demand platforms," Information Systems and e-Business Management, Springer, vol. 20(2), pages 285-302, June.
    4. Yao Cui & A. Yeşim Orhun & Izak Duenyas, 2019. "How Price Dispersion Changes When Upgrades Are Introduced: Theory and Empirical Evidence from the Airline Industry," Management Science, INFORMS, vol. 65(8), pages 3835-3852, August.
    5. Dennis J. Zhang & Hengchen Dai & Lingxiu Dong & Fangfang Qi & Nannan Zhang & Xiaofei Liu & Zhongyi Liu & Jiang Yang, 2020. "The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba," Management Science, INFORMS, vol. 66(6), pages 2589-2609, June.
    6. Martin Poniatowski & Hedda Lüttenberg & Daniel Beverungen & Dennis Kundisch, 2022. "Three layers of abstraction: a conceptual framework for theorizing digital multi-sided platforms," Information Systems and e-Business Management, Springer, vol. 20(2), pages 257-283, June.
    7. Liu, Aiping & Urquía-Grande, Elena & López-Sánchez, Pilar & Rodríguez-López, Ángel, 2022. "How technology paradoxes and self-efficacy affect the resistance of facial recognition technology in online microfinance platforms: Evidence from China," Technology in Society, Elsevier, vol. 70(C).
    8. Xiang Hui & Meng Liu & Tat Chan, 2022. "Targeted Incentives, Broad Impacts: Evidence from an E-commerce Platform," CESifo Working Paper Series 9894, CESifo.
    9. Guo Li & Lin Tian & Hong Zheng, 2021. "Information Sharing in an Online Marketplace with Co‐opetitive Sellers," Production and Operations Management, Production and Operations Management Society, vol. 30(10), pages 3713-3734, October.

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