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Experiments in Wording Opinion Questions

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  • Graham Kalton
  • Martin Collins
  • Lindsay Brook

Abstract

It is well known that responses to an opinion question can be influenced by the precise format and wording of the question. This paper reviews published research in two broad areas of question design: the effects of offering different response options, and the effects of response order and the context of the question. Results from a recent experiment provide further examples of question wording effects on both the marginal distributions of responses and the pattern of associations between questionnaire items.

Suggested Citation

  • Graham Kalton & Martin Collins & Lindsay Brook, 1978. "Experiments in Wording Opinion Questions," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 27(2), pages 149-161, June.
    • Handle: RePEc:bla:jorssc:v:27:y:1978:i:2:p:149-161
    DOI: 10.2307/2346942
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    Cited by:

    1. Reitmann, Ann-Kristin & Goedhuys, Micheline & Grimm, Michael & Nillesen, Eleonora E.M., 2020. "Gender attitudes in the Arab region – The role of framing and priming effects," Journal of Economic Psychology, Elsevier, vol. 80(C).
    2. Catherine Chen & Bo MacInnis & Matthew Waltman & Jon A. Krosnick, 2021. "Public opinion on climate change in the USA: to what extent can it be nudged by questionnaire design features?," Climatic Change, Springer, vol. 167(3), pages 1-18, August.
    3. Reitmann, Ann-Kristin & Goedhuys, Micheline & Grimm, Michael & Nillesen, Eleonora E.M., 2019. "Measuring attitudes on gender equality and domestic violence in the Arab context : The role of framing, priming and interviewer effects," MERIT Working Papers 2019-027, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    4. Christina Biedny & Trey Malone & Jayson L. Lusk, 2020. "Exploring Polarization in US Food Policy Opinions," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 42(3), pages 434-454, September.

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