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Strategy‐Making In Context: Ten Empirical Archetypes

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  • Danny Miller
  • Peter H. Friesen

Abstract

A more encompassing form of contingency theory is proposed to study organizations and their decision‐making behaviour. Instead of looking at bivariate relationships between environmental, organizational, and decision‐ making style variables, it is suggested that researchers attempt to find a number of causal models which represent archetypal, or frequently occurring relationships amongst a broad host of such variables. In this manner, relationships are qualified by their context and a more complete picture of organizational functioning emerges. A methodology for isolating archetypes is presented and we discuss some findings which portray strategy making behaviour under different environmental and organizational states.

Suggested Citation

  • Danny Miller & Peter H. Friesen, 1977. "Strategy‐Making In Context: Ten Empirical Archetypes," Journal of Management Studies, Wiley Blackwell, vol. 14(3), pages 253-280, October.
    • Handle: RePEc:bla:jomstd:v:14:y:1977:i:3:p:253-280
    DOI: 10.1111/j.1467-6486.1977.tb00365.x
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    9. Verbeke, Alain & Hutzschenreuter, Thomas & Pyasi, Nishant, 2021. "The dark side of B2B relationships in GVCs – Micro-foundational influences and strategic governance tools," Journal of Business Research, Elsevier, vol. 135(C), pages 816-828.
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    13. Rodney C. Runyan & Baoshan Ge & Baobao Dong & Jane L. Swinney, 2012. "Entrepreneurial Orientation in Cross–Cultural Research: Assessing Measurement Invariance in the Construct," Entrepreneurship Theory and Practice, , vol. 36(4), pages 819-836, July.
    14. Wales, William J. & Kraus, Sascha & Filser, Matthias & Stöckmann, Christoph & Covin, Jeffrey G., 2021. "The status quo of research on entrepreneurial orientation: Conversational landmarks and theoretical scaffolding," Journal of Business Research, Elsevier, vol. 128(C), pages 564-577.
    15. Rodney C. Runyan & Jeffrey G. Covin, 2019. "Small Business Orientation: A Construct Proposal," Entrepreneurship Theory and Practice, , vol. 43(3), pages 529-552, May.

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