Hospitality industry economic innovation out of tradition small–medium‐size enterprises in North‐Eastern Thailand

This study focuses on the creation of economic innovation out of tradition in small–medium‐size hospitality industry enterprises in the north‐eastern part of Thailand. We looked at the role of the roots of the business on its development and the roots vary from existing old traditional accommodations, to accommodations that developed out of a restaurants or a totally different types of hospitality related or unrelated businesses. We also looked as hospitality institutions that developed out of an existing building that could house accommodations or be expanded to a hotel. With the structure naturally comes the location. In real estate as in tourism location plays a very important role, location, location and location. So a three‐star hotel may have developed out of a homestay or a bed and breakfast or a simple family restaurant. We did not look at the hotels that were the result of planned developments of real estate developer and hotel franchise operator. Innovation is broadly defined as a new idea, method or product. Product, process or service innovations may have their roots in the traditions of the business. Traditions are long established customs, believes that have been transmitted over generations or time in general terms. The study is quantitative in nature and explored a convenience sample 100 small–medium‐size hospitality enterprises in the north‐eastern part of Thailand by administrating a pretested survey to the owner/operators. The sample is a good representation of the hospitality industry in Thailand under the business model of tradition as an engine for innovation and the ongoing academic debate which generates implications for hospitality industry best practices and as strategic resource.