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Tourism Hospitality as a Key Competence for Professionals in the Rural Communities of the Province of Chimborazo-Ecuador

Author

Listed:
  • Daniel Marcelo Guerrero Vaca
  • Magda Francisca Cejas Martínez
  • Silvia Marieta Aldáz Hernández
  • Andrea Sofia Ribadeneira Vacacela
  • Carlos Eduardo García Meytheler

Abstract

Tourism hospitality refers to the ability of tourism professionals to treat tourists in a friendly, courteous, and respectful manner. This includes the ability to understand the needs and wishes of tourists and to offer personalized solutions tailored to their requirements. The objective of this work was to analyze tourism hospitality as a key competence in professionals from rural communities in the province of Chimborazo, Ecuador, using an interpretative, descriptive, and analytical methodology. The results of the study obtained show the need for the communities to organize themselves in the community parishes of the province of Chimborazo to raise hospitality as a selfless virtue in the attention to tourists, establishing a social and normative commitment that allows the strengthening of the communities.

Suggested Citation

  • Daniel Marcelo Guerrero Vaca & Magda Francisca Cejas Martínez & Silvia Marieta Aldáz Hernández & Andrea Sofia Ribadeneira Vacacela & Carlos Eduardo García Meytheler, 2023. "Tourism Hospitality as a Key Competence for Professionals in the Rural Communities of the Province of Chimborazo-Ecuador," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, July.
    • Handle: RePEc:bjz:ajisjr:2448
    DOI: https://doi.org/10.36941/ajis-2023-0115
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    1. Silvia Marieta Aldáz Hernández & Daniel Marcelo Guerrero Vaca & Mercedes Carolina Navarro Cejas & Magda Francisca Cejas Martínez & Paula Elizabeth Moreno Aguirre & Omar Patricio Flor Mora, 2021. "Quality and Tourism Supply: A Study of Enterprises Linked to Rural Community-Based Tourism in the Canton of Riobamba," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, July.
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