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Quality and Tourism Supply: A Study of Enterprises Linked to Rural Community-Based Tourism in the Canton of Riobamba

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  • Silvia Marieta Aldáz Hernández
  • Daniel Marcelo Guerrero Vaca
  • Mercedes Carolina Navarro Cejas
  • Magda Francisca Cejas Martínez
  • Paula Elizabeth Moreno Aguirre
  • Omar Patricio Flor Mora

Abstract

This article focuses on the quality and supply of community-based tourism in the rural parishes of Calpi, Cacha and San Juan in the canton of Riobamba, Ecuador. The objective was to study the quality of the supply of community tourism services in the rural parishes of the canton of Riobamba and to determine the characteristics of the supply, services and tourism products. The methodology used was interpretative, documentary and descriptive. The results obtained show that there is a lack of tourism organisation in the rural parishes of the canton of Riobamba. Therefore, standards should be determined to regulate the practices of service providers in order to boost their productivity and promote actions that contribute to the social, economic and environmental development of the canton of Riobamba. State organizations should promote solidarity-based tourism activities to strengthen the active participation of the community from an intercultural perspective.

Suggested Citation

  • Silvia Marieta Aldáz Hernández & Daniel Marcelo Guerrero Vaca & Mercedes Carolina Navarro Cejas & Magda Francisca Cejas Martínez & Paula Elizabeth Moreno Aguirre & Omar Patricio Flor Mora, 2021. "Quality and Tourism Supply: A Study of Enterprises Linked to Rural Community-Based Tourism in the Canton of Riobamba," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, July.
    • Handle: RePEc:bjz:ajisjr:2092
    DOI: https://doi.org/10.36941/ajis-2021-0104
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    Cited by:

    1. Daniel Marcelo Guerrero Vaca & Magda Francisca Cejas Martínez & Silvia Marieta Aldáz Hernández & Andrea Sofia Ribadeneira Vacacela & Carlos Eduardo García Meytheler, 2023. "Tourism Hospitality as a Key Competence for Professionals in the Rural Communities of the Province of Chimborazo-Ecuador," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, July.

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