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Digital Infrastructure and Sustainable Development of Marketing Education Curriculum in Tertiary Institutions in Nigeria

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  • Dr. Owhoeke, Nwameze George

    (Federal College of Education (Technical), Omoku, Rivers State, Nigeria)

  • Oparaku, Olachi Chidinma

    (Federal College of Education (Technical), Omoku, Rivers State, Nigeria)

  • Ordu, Blessing Chinwe Nchelem

    (Federal College of Education (Technical), Omoku, Rivers State, Nigeria)

Abstract

This paper focuses on digital infrastructure for sustainable development of marketing education curriculum in tertiary institutions in Nigeria. Digital education with the attended infrastructure is basic elements that drive modern day academic institutions. A digital infrastructure is conceptualized as an interconnection of different system collectiveness, including the software, hardware, standards, the Internet, platforms, and humans, very unlike standalone information systems. Thus, digital infrastructures are the drivers of modern education and economic system. Marketing education is at its infantile stage in the Nigerian education system, therefore requires the right curriculum configuration to balance its development and implementation. The paper adopted systematic review method that allows the author to use meta-analysis to interrogate previous and existing literature to suit the current demand of the study. The paper reviewed the following: Digital Design for Sustainable Marketing Education, Digital Delivery for Sustainable Marketing Education, Digital Collaboration and Sustainable Marketing Education, Connecting Digital Transformation with Sustainable Marketing Education Gap. The paper recommended that a robust and sustainable digital hub for developing the marketing education towards an economic sustaining domain in Nigeria. Thus the paper concluded sustainable marketing education can only be a visible achievement in the 21st century when the digital landscape of the educational system is expanded.

Suggested Citation

  • Dr. Owhoeke, Nwameze George & Oparaku, Olachi Chidinma & Ordu, Blessing Chinwe Nchelem, 2023. "Digital Infrastructure and Sustainable Development of Marketing Education Curriculum in Tertiary Institutions in Nigeria," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 10(10), pages 56-67, October.
    • Handle: RePEc:bjc:journl:v:10:y:2023:i:10:p:56-67
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    References listed on IDEAS

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    1. Nevado-Peña, Domingo & López-Ruiz, Víctor-Raúl & Alfaro-Navarro, José-Luis, 2019. "Improving quality of life perception with ICT use and technological capacity in Europe," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
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