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The Romanian Clothing Market

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Author Info

  • MARIUS BOTA

    ()
    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

Today, more than ever, the business environment is continually changing. Competition intensifies in almost every industry, so companies must develop innovative products and business processes to survive. The Romanian clothing market is a crowded one with a lot of powerful competitors, especially Asian firms with their cheep products. Companies are today aware that they must offer the right product, in the right place, at the right price and at the right moment of time in order to be competitive. In order to survive on this market the Romanian clothing companies should adept their products offer to the customer needs and whishes, and taking into account the competition.

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File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_3_11_Bota.pdf
File Function: Revised version, 2009
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Bibliographic Info

Article provided by Babes-Bolyai University, Faculty of Business in its journal JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA.

Volume (Year): (2009)
Issue (Month): ()
Pages:

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Handle: RePEc:bbn:journl:2009_3_11_bota

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Related research

Keywords: Romanian clothing market; supply on clothes; demand on clothes; customer needs and whishes; customer’s profile;

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