Activating Communication as a Way to Improve Interaction of Manager with Staff

The essence of the notion and process of communication has been disclosed and its most optimal types have been shown. The crucial role of horizontal communication in effective management aimed at close cooperation of manager with staff has been substantiated. On the basis of the results of a representative sociological survey among managers of the Western region of Ukraine conclusion has been made that almost 53% of them prefer language (verbal) communication. The results of survey have been checked with application of statistical methods: factor as well as correlation and regression analyses. The constructed statistical model has shown the most effective influence of the following ways of communication on the effectiveness of manager’s interaction with staff: business language (written) communication, oral communication, telephone talks. There has been determined the most widespread way of business communication – face-to-face talk. There have been schematically depicted situations in which interlocutors cannot reach any understanding; there have been outlined possible reasons and barriers on the way to appearance of such situations. On the other hand, there have been suggested ways of achieving complete understanding between the communicants. As a supplement, there has been provided a standard communication model elaborated on the basis of the results of work of the author of information theory and coding theory C. Shannon. Attention has been paid to the peculiarities and advantages of unilateral and bilateral communication and there has been stressed crucial importance of conciseness and accuracy of information sending and obtaining. Finally, conclusions have been made that communicative process at the company must be based on unified rules, and employees must be completely informed about the development strategy, problems and changes in the organization and obtaining of backward messages from them by the manager.