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The Impact Of Transnationalization On The Global Consumer Market

Author

Listed:
  • Tetiana Kniazieva

    (National Aviation University, Ukraine)

  • Anna Shevchenko

    (National Aviation University, Ukraine)

  • Hanna Radchenko

    (National Aviation University, Ukraine)

  • Olena Komova

    (National Aviation University, Ukraine)

  • Liliia Pankova

    (National University of Life and Environmental Sciences of Ukraine, Ukraine)

Abstract

The study found that globalization has no effect on the content of monopoly capital, which has changed its form because of the existence of the process of transnationalization. The growth of transnational corporations not only increases the interaction with the state in the modern process of globalization. Minimization of negative consequences of transnational corporations in the consumer market, ensuring food security of the country involves the implementation of the strategy of import substitution and reasonable protectionism. This triggers the modernization of foreign economic strategies, improves institutional and organizational and economic efforts of state regulation to ensure protection of the borders of the consumer market. Here targets are defined: growth of own production; increase in investment demand; increase in non-resource exports through exports of high-tech, knowledge-intensive goods and services; intensification of measures within the system of comprehensive export support.

Suggested Citation

  • Tetiana Kniazieva & Anna Shevchenko & Hanna Radchenko & Olena Komova & Liliia Pankova, 2021. "The Impact Of Transnationalization On The Global Consumer Market," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(5).
    • Handle: RePEc:bal:journl:2256-0742:2021:7:5:31
    DOI: 10.30525/2256-0742/2021-7-5-268-276
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    References listed on IDEAS

    as
    1. Calabrese, Armando, 2012. "Service productivity and service quality: A necessary trade-off?," International Journal of Production Economics, Elsevier, vol. 135(2), pages 800-812.
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    3. Tatyana Momot & Nina Avanesova, 2016. "Systematization Of International Experience Of Ensuring Economic Security Of Exacerbation Of The Threats And Challenges Of A New Type For National And International Security," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(1).
    4. Baccini, Leonardo & Kim, Soo Yeon, 2012. "Preventing protectionism: international institutions and trade policy," LSE Research Online Documents on Economics 45573, London School of Economics and Political Science, LSE Library.
    5. Leonardo Baccini & Soo Kim, 2012. "Preventing protectionism: International institutions and trade policy," The Review of International Organizations, Springer, vol. 7(4), pages 369-398, December.
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    More about this item

    Keywords

    global economy; international complex; monopoly capital; transnationalization; structural transformation of the economy; globalization;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D42 - Microeconomics - - Market Structure, Pricing, and Design - - - Monopoly

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