The Blue Economy: A New Trend In Social Development

The purpose of the paper is to study the current problems of ecology and environmental protection, which is associated with modern sustainable trends in economic development. The growth of the world economy as a whole and the economic progress of most developed market economies is leading to increased use of natural resources and, at the same time, to increasing depletion and pollution of the environment. The purpose is to define the essence, the prerequisites for the emergence and development of the blue economy as a modern concept of interaction between society and nature through the economy, as well as to reflect the preconditions for the activation of a common green movement on a global scale in order to preserve nature and ensure the natural conditions of human habitation. The topic of the article is due to the need to disclose the current economic dynamics and the pace of social progress and its impact on the environment. In this regard, the essence of the blue economy, directions and principles of its implementation for the restoration and strengthening of natural potential are considered. Methodology. An objective and adequate assessment and analysis of the dynamics and directions of the world economy in terms of increasing economic potential and the production of economic goods to ensure the well-being of society makes it possible to properly assess the level of impact on nature and the environment. The results of such assessments and calculations make it possible to identify and correct existing and prevent the occurrence of potential errors in the choice of priorities for socio-economic policy and in making effective decisions in the sphere of production. The study is based on an assessment of the interaction between the economy and the environment at the present stage of civilizational progress. Results. The issues of modern economic trends and the environment and ecology are investigated. The essence, specificity and necessity of introducing the blue economy in modern conditions are defined. The need to protect nature and reduce pollution is becoming more and more relevant to modern society. Practical implications. The state of the natural environment and the possibilities of saving and improving it are studied. An adequate assessment of the state of nature and natural resources will allow the global community to conduct a balanced and effective socio-economic and environmental policy for the harmony of society and the nature in which it lives. Value / originality. It has been established that nature is the basis of the social and economic life of society and at the same time the primary goal of the progress of civilization. Economics is simply the means by which nature enables the creation of wealth for society. Nature can exist without humanity, but humanity cannot exist without nature. That is why the primitive form of nature and a clean environment is especially relevant, particularly in today's environment. To this end, a new type of environmental policy as the "blue economy" has begun to be introduced in the modern world.