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Strategic collaboration: Using multimedia projects to inspire giving and steward donors

Author

Listed:
  • Eburg, Jennifer

    (Writer and Editor, UConn Foundation, USA)

  • Hodgkins, Matthew

    (Senior Multimedia Producer, UConn Foundation, USA)

  • Merritt, Grace

    (Writer and Editor, UConn Foundation, USA)

  • Van Sambeck, Michael

    (Assistant VP for Principal Gifts and School of Business, UConn Foundation, USA)

Abstract

In 2021, the UConn Foundation began creating multimedia packages to show the impact of philanthropy. These packages are a collaborative effort between the foundation's Marketing and Communications Department and development officers. By taking the time to establish a partnership built on trust and respect, they have honed the process and developed strategies and best practices to identify story leads, create multimedia packages and use the packages effectively for fundraising and stewardship purposes. This paper analyses the UConn Foundation's process and how to apply these practices in their own organisations.

Suggested Citation

  • Eburg, Jennifer & Hodgkins, Matthew & Merritt, Grace & Van Sambeck, Michael, 2024. "Strategic collaboration: Using multimedia projects to inspire giving and steward donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 39-50, June.
    • Handle: RePEc:aza:jeam00:y:2024:v:9:i:1:p:39-50
    as

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    More about this item

    Keywords

    fundraising; donor engagement; stewardship; multimedia; video; stories;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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