IDEAS home Printed from https://ideas.repec.org/a/aza/jbcep0/y2019v12i4p354-367.html
   My bibliography  Save this article

Using social marketing to increase community resilience

Author

Listed:
  • Drew, Laura

    (Kirklees Council, UK)

Abstract

This paper looks at how emergency planners can use social marketing to help build community resilience, thus reducing the need for external assistance in the event of an emergency. In turn, this benefits an external response by minimising pressures on already stretched finances, staffing and resources. Increased community self-reliance also means that in the event of a situation occurring, any community response can be launched immediately, without waiting for the external response to arrive, thus helping to minimise community losses in the longer term. This paper examines the benefits of community resilience, and discusses how social marketing can be implemented within emergency planning and preparedness initiatives as an effective framework to encourage community self-reliance.

Suggested Citation

  • Drew, Laura, 2019. "Using social marketing to increase community resilience," Journal of Business Continuity & Emergency Planning, Henry Stewart Publications, vol. 12(4), pages 354-367, June.
    • Handle: RePEc:aza:jbcep0:y:2019:v:12:i:4:p:354-367
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/3712/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/3712/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    community resilience; social marketing; behaviour; barriers; self-reliance; capacity;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jbcep0:y:2019:v:12:i:4:p:354-367. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.