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Understanding Unconscious Thoughts of the Self: Imaginative Metaphor Elicitation Technique in Qualitative Research

Author

Listed:
  • Perlin Naz CÖMERT

    (Department of Business Administration, Yıldız Technical University, İstanbul, Türkiye)

  • Yonca Deniz GÜROL

    (Department of Business Administration, Yıldız Technical University, İstanbul, Türkiye)

Abstract

Qualitative studies unveil the profound characteristics of human experiences. Particularly, qualitative studies using metaphor elicitation techniques have the opportunity to explore un-conscious thoughts which reflects participants deepest thoughts and feelings about a con-cept. As most human thinking is unconscious, research tools analyzing unconscious thoughts are necessary especially in social sciences. In this article, metaphor elicitation techniques are explained and their implementation is depicted stage by stage. In this context, the process of using each technique is described in detail and related examples are presented. Finally, a relatively new technique used by Nardon & Hari (2021), Imaginative Metaphor Elicitation is explicated and the importance of this new technique is emphasized by encouraging future studies to use this technique.

Suggested Citation

  • Perlin Naz CÖMERT & Yonca Deniz GÜROL, 2023. "Understanding Unconscious Thoughts of the Self: Imaginative Metaphor Elicitation Technique in Qualitative Research," Yildiz Social Science Review, Yildiz Technical University, vol. 9(2), pages 64-72.
    • Handle: RePEc:aye:journl:v:9:y:2023:i:2:p:64-72
    DOI: 10.51803/yssr.1383290
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    References listed on IDEAS

    as
    1. Woodside, Arch G., 2008. "Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self," Journal of Business Research, Elsevier, vol. 61(5), pages 480-487, May.
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    More about this item

    Keywords

    Metaphor; imaginative metaphor elicitation; zaltman metaphor elicitation; forced metaphor elicitation; qualitative researchJournal: Yildiz Social Science Review;
    All these keywords.

    JEL classification:

    • F00 - International Economics - - General - - - General
    • F30 - International Economics - - International Finance - - - General
    • G00 - Financial Economics - - General - - - General
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • K20 - Law and Economics - - Regulation and Business Law - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

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