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Mapping engagement in twitter-based support networks for adult smoking cessation

Author

Listed:
  • Lakon, C.M.
  • Pechmann, C.
  • Wang, C.
  • Pan, L.
  • Delucchi, K.
  • Prochaska, J.J.

Abstract

We examined engagement in novel quit-smoking private social support networks on Twitter, January 2012 to April 2014. We mapped communication patterns within 8 networks of adult smokers (n = 160) with network ties defined by participants' tweets over 3 time intervals, and examined tie reciprocity, tie strength, in-degree centrality (popularity), 3-person triangles, 4-person cliques, network density, and abstinence status. On average, more than 50% of ties were reciprocated in most networks and most ties were between abstainers and nonabstainers. Tweets formed into more aggregated patterns especially early in the study. Across networks, 35.00% (7 days after the quit date), 49.38% (30 days), and 46.88% (60 days) abstained from smoking. We demonstrated that abstainers and nonabstainers engaged with one another in dyads and small groups. This study preliminarily suggests potential for Twitter as a platform for adult smoking-cessation interventions. © 2013 American Public Health Association.

Suggested Citation

  • Lakon, C.M. & Pechmann, C. & Wang, C. & Pan, L. & Delucchi, K. & Prochaska, J.J., 2016. "Mapping engagement in twitter-based support networks for adult smoking cessation," American Journal of Public Health, American Public Health Association, vol. 106(8), pages 1374-1380.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2016.303256_4
    DOI: 10.2105/AJPH.2016.303256
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    Cited by:

    1. Miguel Angel Alvarez-Mon & Cesar I. Fernandez-Lazaro & Maria Llavero-Valero & Melchor Alvarez-Mon & Samia Mora & Miguel A. Martínez-González & Maira Bes-Rastrollo, 2022. "Mediterranean Diet Social Network Impact along 11 Years in the Major US Media Outlets: Thematic and Quantitative Analysis Using Twitter," IJERPH, MDPI, vol. 19(2), pages 1-16, January.
    2. Shelton, Rachel C. & Lee, Matthew & Brotzman, Laura E. & Crookes, Danielle M. & Jandorf, Lina & Erwin, Deborah & Gage-Bouchard, Elizabeth A., 2019. "Use of social network analysis in the development, dissemination, implementation, and sustainability of health behavior interventions for adults: A systematic review," Social Science & Medicine, Elsevier, vol. 220(C), pages 81-101.

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