IDEAS home Printed from https://ideas.repec.org/a/aph/ajpbhl/10.2105-ajph.2008.152603_8.html
   My bibliography  Save this article

Tobacco industry consumer research on smokeless tobacco users and product development

Author

Listed:
  • Mejia, A.B.
  • Ling, P.M.

Abstract

Since 2006, RJ Reynolds (RJR) and Philip Morris have both introduced new smokeless "snus" tobacco products. We analyzed previously secret tobacco industry documents describing the history of RJR and Philip Morris's consumer research, smokeless product development, and marketing strategies. We found that RJR had invested in smokeless research, development, and marketing since 1968. RJR first targeted low-income males through sampling and sponsorship at fishing, rodeo, and baseball events, and through advertising portraying the user as "hard working." In the early 1990s, Philip Morris and RJR hoped to attract more urban, female smokeless users. The current "snus" campaigns appear to appeal to these targeted consumers and smokers in smoke-free environments. These efforts may expand the tobacco market and undermine smoking cessation.

Suggested Citation

  • Mejia, A.B. & Ling, P.M., 2010. "Tobacco industry consumer research on smokeless tobacco users and product development," American Journal of Public Health, American Public Health Association, vol. 100(1), pages 78-87.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2008.152603_8
    DOI: 10.2105/AJPH.2008.152603
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.2105/AJPH.2008.152603
    Download Restriction: no
    File URL: https://libkey.io/10.2105/AJPH.2008.152603?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lars Ramström & Ron Borland & Tom Wikmans, 2016. "Patterns of Smoking and Snus Use in Sweden: Implications for Public Health," IJERPH, MDPI, vol. 13(11), pages 1-14, November.
    2. Nhung Nguyen & Louisa M. Holmes & Minji Kim & Pamela M. Ling, 2020. "Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study," IJERPH, MDPI, vol. 17(20), pages 1-13, October.
    3. Daniel N. Willis & Mary A. Popovech & Francesca Gany & Carol Hoffman & Jason L. Blum & Judith T. Zelikoff, 2014. "Toxicity of Gutkha, a Smokeless Tobacco Product Gone Global: Is There More to the Toxicity than Nicotine?," IJERPH, MDPI, vol. 11(1), pages 1-15, January.
    4. Chenlin Yu & Ziteng Zhang & Yangang Liu & Ying Zong & Yongchun Chen & Xiuming Du & Jikuai Chen & Shijie Feng & Jinlian Hu & Shufang Cui & Guocai Lu, 2016. "Toxicity of Smokeless Tobacco Extract after 184-Day Repeated Oral Administration in Rats," IJERPH, MDPI, vol. 13(3), pages 1-16, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aph:ajpbhl:10.2105/ajph.2008.152603_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Christopher F Baum (email available below). General contact details of provider: https://www.apha.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.