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Media promotion and the forgotten heritage in the province of Guelmim

Author

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  • Malika Ait Nasser

    (Laboratory Values, Society and Development (LVSD), and University Campus of Ait Melloul, Agadir, Morocco)

Abstract

The juxtaposition between media and territorial resource underlines the continuity of the intangible value of the territory in the pages of the newspaper, the television programs, the headings of the photographed sites, the video. They are also discussed on the basis of major changes in information models such as social networks, portals, websites, etc. In this media/heritage resource articulation, this article assesses the effect of the media on the mobilization of local heritage resources. More precisely, we aim to identify mobilized resources in the forms of media compared to those not yet mediatized. On a sample of 20 municipalities over the 2014-2016 period in the province of Guelmim, our results indicate a significant number of rich but ignored heritage resources. also, we highlight the value of the diversity of the heritage of the province and the opportunities that this wealth generates for the development of socio-economic activity such as tourism.

Suggested Citation

  • Malika Ait Nasser, 2020. "Media promotion and the forgotten heritage in the province of Guelmim," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 6(2), pages 61-70.
    • Handle: RePEc:apb:jahsss:2020:p:61-70
    DOI: 10.20474/jahss-6.2.3
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    References listed on IDEAS

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    1. Ahmet Bariscil, 2017. "Some aspects of the competitiveness of Turkish regions and their tourism industry the example of Ardahan," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 3(6), pages 311-323.
    2. Bernard Pecqueur & Maud Hirczak & Medhi Moalla & Amédée Mollard & Tina Rambolinaza & Dominique Vollet, 2008. "From the Basket of Goods to a More General Model of Territorialized Complex Goods: Concepts, Analysis Grid and Questions," Post-Print halshs-00390345, HAL.
    Full references (including those not matched with items on IDEAS)

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