IDEAS home Printed from https://ideas.repec.org/a/amf/ijrtfa/v3y2014i2p7-14.html
   My bibliography  Save this article

Marketing strategies adopted by the tourism entrepreneurs of Navodari

Author

Listed:
  • Ph.D. Associate Prof. Daniela-Simona Nenciu

Abstract

For the last years the tourism circulation manifested in Navodari has intensified, this area registering a significant increase in the number of structures of tourists reception with functions of accommodation. The area has become an interesting tourist destination both for young tourists who access tourist services specific to night entertainment, here being the most famous clubs of the seaside, and for families with children who choose this area due to the beach which is large and not very crowded during high season. In the last years, the tourism entrepreneurs of this area have adopted strategies to diversify tourist products and services in order to meet the needs and requirements expressed among tourists, diversifying strategies by commercialization of tourism products for various tourist segments and using flexibility strategies which target the adjustment of the offer to the changes which appear on the tourism market.

Suggested Citation

  • Ph.D. Associate Prof. Daniela-Simona Nenciu, 2014. "Marketing strategies adopted by the tourism entrepreneurs of Navodari," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 3(2), pages 7-14, November.
    • Handle: RePEc:amf:ijrtfa:v:3:y:2014:i:2:p:7-14
    as

    Download full text from publisher

    File URL: http://repec.turismulresponsabil.ro/RePEc/amfarchive/2014-2/2014-3-2-07-14.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    strategy; tourist destination; diversification; tourism product;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • Q59 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:amf:ijrtfa:v:3:y:2014:i:2:p:7-14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Raluca Eftimie (email available below). General contact details of provider: http://fundatia-amfiteatru.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.