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Normative Stakeholder Management Orientation: Business vs. Non-business Students

Author

Listed:
  • José-Luis Godos-Diez

    (Department of Business Administration, University of León, Spain)

  • Roberto Fernández-Gago

    (Department of Business Administration, University of León, Spain)

  • Laura Cabeza-García

    (Department of Business Administration, University of León, Spain)

Abstract

Using a sample of Spanish undergraduate students, this research contributes to stakeholder theory by developing empirical testing of normative stakeholder management orientation. It also offers empirical evidence on how the type of higher education received affects how individuals assess stakeholders’ interests. The results show that, in general, business students give less importance to the normative approach and consider it less necessary to take secondary stakeholders into account for a normative reason than their non-business counterparts do. Therefore, this study raises awareness on the influence of business education on individuals’ ethical decision-making process and suggests some possible changes for business teaching.

Suggested Citation

  • José-Luis Godos-Diez & Roberto Fernández-Gago & Laura Cabeza-García, 2015. "Normative Stakeholder Management Orientation: Business vs. Non-business Students," Society and Economy, Akadémiai Kiadó, Hungary, vol. 37(4), pages 477-492, December.
    • Handle: RePEc:aka:soceco:v:37:y:2015:i:4:p:477-492
    Note: The authors acknowledge the financial support provided by the Spanish Ministry of Science and Innovation (Project ECO2012-35439) and the Regional Government of Castile and Leon (Project LE004A10-1).
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    More about this item

    Keywords

    Stakeholders; normative orientation; business education;
    All these keywords.

    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate

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