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Localization Of Multinational Firms, Territorial Attractivity And Intercultural Management In The Euro-Mediterranean Area

Author

Listed:
  • Soufyane Frimousse
  • Christophe Storaï

    (IDIM-University of Corsica)

Abstract

The global economy has established new game rules with regard to both the strategies of multinational companies (MNC) and the competition exerted between the territories competing for the localization of companies. The internationalization of firms is not a new phenomenon and the explanations of this process are legion. In fact, the novelty of certain works lies in the interest taken regarding the effectiveness of the various approaches which make it possible to increase the efficiency of a firm’s localization strategies. From this point of view, the works of Hofstede, D' Iribarne and Hall are essential, being at the origin of the founding of intercultural management. These works shed light upon and allow one to interpret the cultural behaviors found in the management methods of numerous countries. Accordingly, this contribution will attempt to analyze the strategic impact of intercultural management on the binomial localization of MNC/ territorial appeal in light of the emergence of a Euro-Mediterranean area.

Suggested Citation

  • Soufyane Frimousse & Christophe Storaï, 2007. "Localization Of Multinational Firms, Territorial Attractivity And Intercultural Management In The Euro-Mediterranean Area," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(9), pages 59-72, November.
    • Handle: RePEc:aio:rteyej:v:1:y:2007:i:9:p:59-72
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    References listed on IDEAS

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    1. Colletis, G. & Gilly, J.-P. & Leroux, I. & Pecqueur, B. & Perrat, j. & Rychen, F. & Zimmermann, J.-B., 1999. "Construction territoriale et dynamiques productives," G.R.E.Q.A.M. 99a12, Universite Aix-Marseille III.
    2. James R. Markusen, 1995. "The Boundaries of Multinational Enterprises and the Theory of International Trade," Journal of Economic Perspectives, American Economic Association, vol. 9(2), pages 169-189, Spring.
    3. Roberto Camagni, 2002. "Compétitivité territoriale, milieux locaux et apprentissage collectif : une contre-réflexion critique," Revue d'économie régionale et urbaine, Armand Colin, vol. 0(4), pages 553-578.
    4. repec:dau:papers:123456789/617 is not listed on IDEAS
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    More about this item

    Keywords

    localization strategies of MNC; Euro-Mediterranean area; intercultural management; FDI.;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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