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Efficiency of Management and Marketing Strategies within The Dental Office

Author

Listed:
  • PROJECT MANAGEMENT FROM QUALITY PERSPECTIVE

    (University of Craiova Teaching Staff Training Department, Craiova, Romania)

  • Adina Mihaela Drãgolici Nu?oaica

    (Faculty of Economics and Business Administration Craiova, Romania)

Abstract

Some authors suggest the adoption of quality techniques as the only way projects and organisations, in which they are implemented, will be successful. Indeed, Morris (1999) expects a crucial change in projects as regards the atitude and fundamental concerns about the performance. Morris (1999) describes quality management (especially total quality management) as a revolution, and the total quality principles will probably become the dominant philosophy guiding the best practices of project management. In addition, Anderson (1992) illustrates the positive correlation between the managerial attributes of project managers and the success of the project, the result being that if an organisation chooses the right person to administer a project from the outset, there is a lot more chance of success. It stresses that training as a project manager and, in the field of project management, is often ad hoc and carried out at work, although it should take place before an employee takes over the project manager or member of a project team.

Suggested Citation

  • PROJECT MANAGEMENT FROM QUALITY PERSPECTIVE & Adina Mihaela Drãgolici Nu?oaica, 2017. "Efficiency of Management and Marketing Strategies within The Dental Office," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(45), pages 212-221, November.
    • Handle: RePEc:aio:aucsse:v:1:y:2017:i:45:p:212-221
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    File URL: http://feaa.ucv.ro/annals/v1_2017/0045v1-019.pdf
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    More about this item

    Keywords

    management; dental office; marketing;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing

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