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Investors Attitude towards Risk and Return Content in Equity and Derivatives

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  • S. Saravanakumar

    (Research Scholar, Anna University of Technology, Coimbatore Assistant Professor /MBA, JKK Nataraja College of Engineering & Technology, Komarapalayam, Namakkal-638 183, Tamilnadu, India)

  • S. Gunasekaran

    (Research Scholar, Anna University of Technology, Coimbatore Assistant Professor /MBA, JKK Nataraja College of Engineering & Technology, Komarapalayam, Namakkal-638 183, Tamilnadu, India.)

  • R. Aarthy

    (Faculty/MBA, JKK Nataraja College of Engineering & Technology, Komarapalayam, Namakkal-638 183, Tamilnadu, India)

Abstract

The study was undertaken to know the investors attitude towards risk and return content in equity and derivative security and to predict which will be more profitable to them. The research design used in this project is descriptive research design. The sampling technique adopted is simple random sampling and the sample size of 100 investors was selected for the study. Structured interview schedule was prepared for conducting the survey. Primary data is collected through interview schedule and secondary data is collected through company manuals and website. The data collected is then classified, tabulated, and the analyzed using statistical tools such as Simple Percentage and Chi-Square and Weighted Average. Most of the investor prefer cash market because lack of knowledge about the derivative market. But still it is suggested that the investor should have thorough knowledge before making investment in share market.

Suggested Citation

  • S. Saravanakumar & S. Gunasekaran & R. Aarthy, 2011. "Investors Attitude towards Risk and Return Content in Equity and Derivatives," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(2), pages 01-11, March.
    • Handle: RePEc:aii:ijcmss:v:2:y:2011:i:2:p:01-11
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    References listed on IDEAS

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    1. William F. Sharpe, 1963. "A Simplified Model for Portfolio Analysis," Management Science, INFORMS, vol. 9(2), pages 277-293, January.
    2. James E. Walter, 1956. "Dividend Policies And Common Stock Prices," Journal of Finance, American Finance Association, vol. 11(1), pages 29-41, March.
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    1. Yadav Devi Prasad Behera & Sudhansu Sekhar Nanda & Saroj Kumar Sahoo & Tushar Ranjan Sahoo, 2021. "The Compounding Effect of Investors’ Cognition and Risk Absorption Potential on Enhancing the Level of Interest towards Investment in the Domestic Capital Market," JRFM, MDPI, vol. 14(3), pages 1-18, February.

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