Identity Of National Heritage In Function Of Specialised Tourist Offer In Croatia
AbstractEvery tourist oriented country tries to increase its content on global tourist market. Continuity of diverse tourist offer consolidation on the global market presumes specialized tourist’s offer of every small country, like Croatia. For those countries it’s the best way of market share protection on global market. Tourist market is dynamic and extremely oriented to contemporary trends. Tourist tends to experience authentically offer, typical for the country that he visits. In that sense, tourist offer adjustment to national identity (based on historic ambience for which the offer is created) presents sustainable competition strategy. Therefore, tourist offer on the Croatian market must include eco tourism, excursion, culture tourism and adventure tourism (with special reference to nautical tourism). Demands for ecological areas and personal safety are criteria that contribute to the choice of tourist destinations. Also the trend of health care is quite obvious (wellness, fitness etc.). In accordance to changed needs of modern tourist, tourist offer must be diversified. It could be done by applying the specialized form of tourist offer. Accordingly, we have used the market research “what tourist thinks” in order to define the appropriate marketing frame by which Croatia will be positioned as specialized tourist destination in a long term. The identity will be based on authentic tourist product. Also, it would provide the credibility of the new national tourist offer. Tourist will be offered to be the explorer of the historical and cultural heritage as well as the identity of the destination he is visiting. Croatian national cultural heritage has all necessary predispositions (cities, palaces, old castles, churches, museums... etc). Only specialized tourist’s offer can provide growing trend for the impendent period. The abstract will not exceed 150 words, in the Times New Roman font, 9 pts., italic, 0.75 cm indent. It will mention the aim of the paper, research goals and expected results. Please use a less technical language, able to provide an overview of the paper contents for people who have no special knowledge in the field.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Alexandru Ioan Cuza University, Faculty of Economics and Business Administration in its journal Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi.
Volume (Year): 58 (2011)
Issue (Month): (november)
Contact details of provider:
Postal: Universitatea Al. I. Cuza; B-dul Carol I nr. 22; Iasi
Phone: 004 0232 201070
Fax: 004 0232 217000
Web page: http://anale.feaa.uaic.ro/anale/
More information through EDIRC
identity; specialisation; tourism; strategy; destination.;
Find related papers by JEL classification:
- N63 - Economic History - - Manufacturing and Construction - - - Europe: Pre-1913
- Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sireteanu Napoleon-Alexandru).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.