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Exploitation of the Effect of Services Diversification in the Process of Maintaining the Attractivity and Resilience of the Accounting Profession

Author

Listed:
  • Robert-Aurelian ȘOVA

    (Bucharest University of Economic Studies)

  • Adriana Florina POPA

    (Bucharest University of Economic Studies)

Abstract

Digital reporting, sustainability, forensic accounting, money laundering prevention are challenges or opportunities for maintaining the attractivity of the profession and supporting its resilience? In this article we intend to discuss the challenges regarding the attraction and retention of talented persons in the accounting profession, as well as the way in which the new services transform the manner in which the professional accountants carry out their activity, having at the same time a positive impact in the change process which is based on the concept of “smart accounting for smart economy”.

Suggested Citation

  • Robert-Aurelian ȘOVA & Adriana Florina POPA, 2024. "Exploitation of the Effect of Services Diversification in the Process of Maintaining the Attractivity and Resilience of the Accounting Profession," CECCAR Business Review, Body of Expert and Licensed Accountants of Romania (CECCAR), vol. 4(12), pages 2-5, December .
    • Handle: RePEc:ahd:journl:v:4:y:2024:i:12:p:2-5
    DOI: 10.37945/cbr.2023.12.01
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    More about this item

    Keywords

    accounting profession; resilience; sustainability; digitalization; forensic accounting; accounting education;
    All these keywords.

    JEL classification:

    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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