The importance and role of trust in agricultural marketing co-operatives
AbstractMarketing co-operatives can strengthen countervailing power of producers and help to co-ordinate (agricultural) supply chains. According to many authors, one of the means of increasing the competitiveness of co-ops can be traced back to trust and informal connections existing between the members and the cooperative (management), as well as among the members. Using New Institutional Economicsâ€™ theories and the â€œco-operative identityâ€ concept as theoretical background, this review paper analyses the importance of trust, as well as the role of the co-operative principles as formal-legal securities of trust (development) in agricultural marketing co-operatives.
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Bibliographic InfoArticle provided by Research Institute for Agricultural Economics in its journal Studies in Agricultural Economics.
Volume (Year): (2010)
Issue (Month): 112 (July)
co-operation; co-operative identity; principles; trust; vertical co-ordination; Institutional and Behavioral Economics; Labor and Human Capital; Marketing; Q13; L14; L22;
Find related papers by JEL classification:
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
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