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Comments On Tisdell'S Critique Of Nerlove-Waugh Theorem Concerning Optimal Advertising

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  • Schrimper, Ronald A.

Abstract

Tisdell's evaluation of the Neriove-Waugh theorem concerning optimal advertising for a competitive industry without supply control is examined. This examination supports the continuing validity of the major implications of the theorem.

Suggested Citation

  • Schrimper, Ronald A., 1977. "Comments On Tisdell'S Critique Of Nerlove-Waugh Theorem Concerning Optimal Advertising," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 45(04), pages 1-4, December.
    • Handle: RePEc:ags:remaae:9219
    DOI: 10.22004/ag.econ.9219
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    File URL: https://ageconsearch.umn.edu/record/9219/files/45040186.pdf
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    References listed on IDEAS

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    1. Tisdell, Clement A., 1976. "The Promotion Of Wool And Synthetic Fibre Blends: Some Alternative Strategies For The Wool Industry," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 44(03), pages 1-13, September.
    2. Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
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    Cited by:

    1. Hill, Debbie J. & Piggott, Roley R. & Griffith, Garry R., 1996. "Profitability Of Incremental Expenditure On Fibre Promotion," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 40(3), pages 1-24, December.

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