IDEAS home Printed from https://ideas.repec.org/a/ags/jpjjre/338654.html
   My bibliography  Save this article

Consumers’ Attitudes toward Online Food Purchases in China: Segmentation Analysis of Online Food Market

Author

Listed:
  • Ito, Noriko
  • Inoue, Sotaro
  • Higuchi, Tomoo
  • Kobayashi, Hiroaki
  • Mori, Romio
  • Ishida, Takashi

Abstract

Food purchase channels in urban China are diversifying. We examine post-pandemic consumer attitudes in the online food market and identify the following: first, consumers’ attitudes are categorized using an index that combines online and offline purchase attitudes; and second, the promising segment is highly aware of prices on the offline market and the freshness on the online market, whereas the potential segment cares about checking the actual foods at the offline market and online reputation. These results suggest that the online market can further expand through the development of channels that allow consumers to gain both online and offline benefits.

Suggested Citation

  • Ito, Noriko & Inoue, Sotaro & Higuchi, Tomoo & Kobayashi, Hiroaki & Mori, Romio & Ishida, Takashi, 2022. "Consumers’ Attitudes toward Online Food Purchases in China: Segmentation Analysis of Online Food Market," Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), Agricultural Economics Society of Japan (AESJ), vol. 24.
    • Handle: RePEc:ags:jpjjre:338654
    DOI: 10.22004/ag.econ.338654
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/338654/files/24_40.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.338654?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yu Jiang & H. Holly Wang & Shaosheng Jin & Michael S. Delgado, 2019. "The Promising Effect of a Green Food Label in the New Online Market," Sustainability, MDPI, vol. 11(3), pages 1-14, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. H. Holly Wang & Jing Yang & Na Hao, 2022. "Consumers’ Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment," IJERPH, MDPI, vol. 19(15), pages 1-22, July.
    2. Angelo Corallo & Maria Elena Latino & Marta Menegoli & Alessandra Spennato, 2019. "A Survey to Discover Current Food Choice Behaviors," Sustainability, MDPI, vol. 11(18), pages 1-17, September.
    3. H. Holly Wang & Yu Jiang & Shaosheng Jin & Qiujie Zheng, 2022. "New online market connecting Chinese consumers and small farms to improve food safety and environment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 70(4), pages 305-324, December.
    4. Yu Jiang & H. Holly Wang & Shaosheng Jin, 2023. "Mobilising the public to fight poverty using anti‐poverty labels in online food markets: Evidence from a real experimental auction," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(1), pages 168-190, February.
    5. Kamil Czwartkowski & Arkadiusz Wierzbic & Wojciech Golimowski, 2022. "Quality, Key Production Factors, and Consumption Volume of Niche Edible Oils Marketed in the European Union," Sustainability, MDPI, vol. 14(3), pages 1-17, February.
    6. Angelo Corallo & Maria Elena Latino & Marta Menegoli & Biagia De Devitiis & Rosaria Viscecchia, 2019. "Human Factor in Food Label Design to Support Consumer Healthcare and Safety: A Systematic Literature Review," Sustainability, MDPI, vol. 11(15), pages 1-14, July.

    More about this item

    Keywords

    Consumer/Household Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jpjjre:338654. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesjjea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.