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Differences In Consumers Of Fresh Tomatoes At Four Retail Venues

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  • Brumfield, Robin G.

Abstract

This paper presents the results of surveys of fresh tomato consumers conducted in 1990 in four New Jersey produce venues: a supermarket, a farmers' market, an at-the-farm store, and two roadside stands. The surveys were conducted through face-to-face interviews. Consumers' preferences, purchasing patterns, attitudes and demographics were examined. Results of the surveys suggest that supermarkets should emphasize price and convenience in marketing fresh tomatoes; whereas farmers' markets, at-the-farm stores, and roadside stands should emphasize taste and freshness.

Suggested Citation

  • Brumfield, Robin G., 1994. "Differences In Consumers Of Fresh Tomatoes At Four Retail Venues," Journal of Food Distribution Research, Food Distribution Research Society, vol. 25(1), pages 1-10, February.
    • Handle: RePEc:ags:jlofdr:26639
    DOI: 10.22004/ag.econ.26639
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    File URL: https://ageconsearch.umn.edu/record/26639/files/25010093.pdf
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    References listed on IDEAS

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    1. Brooker, John R. & Eastwood, David B. & Orr, Robert H., 1987. "Consumers' Perceptions Of Locally Grown Produce At Retail Outlets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 18(1), pages 1-9, February.
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    Keywords

    Consumer/Household Economics;

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