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Demand for Milk Produced With and Without Recombinant Bovine Somatotropin

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Author Info

  • Misra, Sukant K.
  • Clem, Kyle D.
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    Abstract

    This study focuses on the nature of Texas consumer perception and willingness to purchase milk produced using recombinant bovine somatotropin (rBST). Future, the possibility of market segmentation is analyzed by estimating the price sensitivity of consumer demand for conventionally produced milk versus rBST-produced milk. Results show that the price elasticities of demand for the two types of milk are different, indicating potential to develop niche markets for both rBST-produced and conventionally produced milk in Texas.

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    File URL: http://purl.umn.edu/90440
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    Bibliographic Info

    Article provided by Agricultural Economics Association of Georgia in its journal Journal of Agribusiness.

    Volume (Year): 16 (1998)
    Issue (Month): 2 ()
    Pages:

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    Handle: RePEc:ags:jloagb:90440

    Contact details of provider:
    Postal: 301 Conner Hall, University of Georgia, Athens, GA 30602-7509
    Web page: http://www.agecon.uga.edu/~jab/
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    Related research

    Keywords: Bovine somatotropin; Demand; Milk; Agribusiness; Demand and Price Analysis; Livestock Production/Industries;

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    Cited by:
    1. Kiesel, Kristin & Villas-Boas, Sofia B, 2007. "Got organic milk? Consumer valuations of milk labels after the implementation of the USDA organic seal," CUDARE Working Paper Series 1024, University of California at Berkeley, Department of Agricultural and Resource Economics and Policy.

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