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Signes officiels de qualité: faut-il avoir peur des marques de distributeur?

Author

Listed:
  • Hassan, Daniel
  • Monier-Dilhan, Sylvette

Abstract

Les signes officiels de qualité servent à signaler des segments de marché spécifiques : terroir, Bio et qualité gustative. Leur réussite en grande distribution incite les enseignes à les utiliser sur leurs propres marques. Les filières concernées craignent que produire sous marques de distributeur ne s'accompagne d'une dévalorisation de l'image de ces signes. Ce document montre, en s'appuyant sur l'analyse de six produits, que la stratégie de la grande distribution n'est pas de brader les signes officiels de qualité.

Suggested Citation

  • Hassan, Daniel & Monier-Dilhan, Sylvette, 2005. "Signes officiels de qualité: faut-il avoir peur des marques de distributeur?," INRAE Sciences Sociales, Institut national de recherche pour l'agriculture, l'alimentation et l'environnement (INRAE), Departement Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), vol. 2004, pages 1-4, April.
    • Handle: RePEc:ags:inrass:134696
    DOI: 10.22004/ag.econ.134696
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    Citations

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    Cited by:

    1. Dentoni, Domenico & Menozzi, Davide & Capelli, Maria Giacinta, 2010. "Heterogeneity of Members’ Characteristics and Cooperation within Producer Groups Regulating Geographical Indications: The Case of the “Prosciutto di Parma” Consortium," 116th Seminar, October 27-30, 2010, Parma, Italy 95203, European Association of Agricultural Economists.
    2. Dentoni, Domenico & Menozzi, Davide & Capelli, Maria Giacinta, 2012. "Group heterogeneity and cooperation on the geographical indication regulation: The case of the “Prosciutto di Parma” Consortium," Food Policy, Elsevier, vol. 37(3), pages 207-216.

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