IDEAS home Printed from https://ideas.repec.org/a/ags/iepeoa/196665.html
   My bibliography  Save this article

Practical Research Results Of A Successful Company’S Appearance At The Fair

Author

Listed:
  • Prdić, Nedeljko
  • Kuzman, Boris
  • Barjaktarović, Miljana

Abstract

Trade fairs represent a hot subject in the contemporary theory, as well as in the contemporary practice of modern successful international and local enterprises, organisers and owners of exhibition space. The domestic literature provides certain sources and papers which discuss the topic in theory, but there is an evident lack of strategic approach towards trade fairs as the instrument of sales improvement, as well as the obvious lack of practical approach of enterprises at trade fairs, and the lack of real measurement of the results obtained. This paper proves that the representation on a trade fair had positive effect on the sales results, as well as on the creation of interest and the increase of awareness of the existence of a company and its products. The analysis proves that under certain conditions the gain rate on the investment is calculable and quantifiable, in the case of trade fair representation.

Suggested Citation

  • Prdić, Nedeljko & Kuzman, Boris & Barjaktarović, Miljana, 2014. "Practical Research Results Of A Successful Company’S Appearance At The Fair," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-12, December.
    • Handle: RePEc:ags:iepeoa:196665
    DOI: 10.22004/ag.econ.196665
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/196665/files/6%20EP%204%202014.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.196665?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jean Vasile, Andrei & Ungureanu, Adrian, 2014. "The Importance Of Economic Structure Evolution In Achieving Performance - From Agrarian Economy To Competitiveness In Romanian Economy," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-13, December.
    2. Schamel, Guenter, 2003. "A Hedonic Pricing Model for German Wine," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 52(05), pages 1-8.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ibrahim, Totić & Stevan, Čanak, 2014. "Production And Economic Specificities In Growing Of Different Garlic Varieties," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-14, December.
    2. Jean Vasile Andrei & Mirela Panait & Alexandra Alecu, 2016. "Aproaches on Eu-28 Social Agriculture Model," International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, The Bucharest University of Economic Studies, vol. 5, pages 306-314.
    3. Catherine Haeck & Giulia Meloni & Johan Swinnen, 2019. "The Value of Terroir: A Historical Analysis of the Bordeaux and Champagne Geographical Indications," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(4), pages 598-619, December.
    4. Savić, Bojan & Vasiljević, Zorica & Đorđević, Dragan, 2014. "Strategic Cost Management As Instrument For Improving Competitiveness Of Agribusiness Complex," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-16, December.
    5. Schamel, Günter, 2005. "German Wine: Measurement and Evaluation of Product Quality," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 40, March.
    6. Beckert, Jens & Rössel, Jörg & Schenk, Patrick, 2014. "Wine as a cultural product: Symbolic capital and price formation in the wine field," MPIfG Discussion Paper 14/2, Max Planck Institute for the Study of Societies.
    7. Radulescu, Iuliana Denisa & Iorgovan, Daniela, 2020. "A Short Survey on EU Agriculture Developments: Cropping Patterns, Prices and Policy," Western Balkan Journal of Agricultural Economics and Rural Development (WBJAERD), Institute of Agricultural Economics, vol. 2(1), January.
    8. Andrei, Jean Vasile & Dusmanescu, Dorel & Mieila, Mihai, 2015. "The Influences Of The Cultural Models On Agricultural Production Structures In Romania And Some Eu-28 Countries - A Perspective," Economics of Agriculture, Institute of Agricultural Economics, vol. 62(2), pages 1-17, June.
    9. Fedoseeva, Svetlana, 2020. "(Dynamic) willingness to pay and e-commerce: Insights from sparkling wine sector in Russia," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    10. Rössel, Jörg & Beckert, Jens, 2012. "Quality classifications in competition: Price formation in the German wine market," MPIfG Discussion Paper 12/3, Max Planck Institute for the Study of Societies.
    11. Mihailović, Branko & Cvijanović, Drago & Milojević, Ivan & Filipović, Milorad, 2014. "The Role Of Irrigation In Development Of Agriculture In Srem District," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-16, December.
    12. Brunke, Henrich & Lapsley, James T. & Mueller, Rolf A.E. & Tauscher, Ludwig, 2016. ""Tested Quality In The Glass": Wine Quality Certification In Germany," Working Papers 234641, American Association of Wine Economists.
    13. Bannikova, Natalia & Baicherova, Anzhelika, 2014. "Methodological Approaches To Veterinary Service Efficiency Evaluation In Livestock," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-16, December.
    14. Bleich, Simon & Herrmann, Roland, 2013. "Price versus Non-price Incentives for Participation in Quality Labeling: The Case of the German Fruit Juice Industry," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(1), pages 1-13, July.
    15. Lescheva, Marina & Ivolga, Anna, 2014. "Food Security And Regional Agricultural Market: Economic Analysis And Development Prospects," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-17, December.
    16. Oczkowski, Edward, 2019. "The relation between Australian wine show results and prices," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 60(2), July.
    17. Nenad, Pavlović & Milan, Ugrinović & Boško, Vojnović & Jovan, Rudež, 2014. "Economic And Agronomic Analysis Of Conventional And Organic Concept Of Cucumber Growing," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-8, December.
    18. Đokić, Ines & Đokić, Nenad & Pavlović, Nataša & Kovač Žnideršić, Ružica, 2014. "Promotion Of Organic Food In Serbia: Implications From Organic Food Consumers’ Profile Research," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-13, December.
    19. Pomarici, Eugenio & Caracciolo, Francesco & Cembalo, Luigi, 2012. "Price Heterogeneity and Vine Homogeneity: An Ordered Logit Hedonic Price Estimation," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144957, International European Forum on System Dynamics and Innovation in Food Networks.
    20. Ćejvanović, Ferhat & Ivanković, Marko & Lasić, Marija & Vaško, Željko, 2014. "The Impact Of Foreign Trade In Agricultural Products Of Bosnia And Herzegovina Within The Framework Of Cefta 2006," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-13, December.

    More about this item

    Keywords

    Agribusiness; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iepeoa:196665. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iepbgyu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.