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Factores que intervienen en la frecuencia de consumo de vino en el sector oriente de Santiago, Chile

Author

Listed:
  • Jimenez, F.
  • Marshall, B.
  • Ortega, Jorge
  • Foster, William E.

Abstract

From polls performed at random in five important supermarkets of the east sector of Santiago, information is generated to determine certain factors that intervene in the frequency of wine consumption, from two groups of variables: characteristics and habits of wine consumers and factors that characterize the wine purchase behavior. To deepen the knowledge of the factors that influence wine consumption and to determine their relative importance, a frequency of consumption scale is created and the results of an ordered probit model are analyzed, through the interpretation of the marginal effects. The pronounced influence of price as a factor of wine buying decision is verified in individuals located in intervals of frequency of consumption from moderate to low. On the other hand, the probability of finding individuals who always buy the same wine brand, in intervals of high frequency of wine consumption, is large.

Suggested Citation

  • Jimenez, F. & Marshall, B. & Ortega, Jorge & Foster, William E., 2006. "Factores que intervienen en la frecuencia de consumo de vino en el sector oriente de Santiago, Chile," Economi­a Agraria (Revista Economia Agraria), Agrarian Economist Association (AEA), Chile, vol. 10, pages 1-16.
    • Handle: RePEc:ags:eaaeac:97354
    DOI: 10.22004/ag.econ.97354
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    Cited by:

    1. Berta Schnettler & Horacio Miranda & José Sepúlveda & Marianela Denegri & Marcos Mora & Germán Lobos, 2012. "Satisfaction with Life and Food-Related Life in Persons of the Mapuche Ethnic Group in Southern Chile: A Comparative Analysis Using Logit and Probit Models," Journal of Happiness Studies, Springer, vol. 13(2), pages 225-246, April.
    2. Palma, David & Dios Ortuzar, Juan de & Casaubon, Gerard & Rizzi, Luis I. & Agosin, Eduardo, 2013. "Measuring consumer preferences using hybrid discrete choice models," Working Papers 164855, American Association of Wine Economists.
    3. Lionel Valenzuela & Rodrigo Ortega & Daniel Moscovici & Jeff Gow & Adeline Alonso Ugaglia & Radu Mihailescu, 2022. "Consumer Willingness to Pay for Sustainable Wine—The Chilean Case," Sustainability, MDPI, vol. 14(17), pages 1-14, September.

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