Broilersâ€™ Supply Value Chain in the National Capital Region Delhi: A Case Study of Ghazipur Poultry Market
AbstractThe marketing of broilers/chicken meat in the National Capital Region (NCR) Delhi has been compared in two distinct kinds of markets, viz. organized (shopping malls, organized multi-product retailers) and unorganized or primarily wet markets (exclusive chicken dressers, poultry meat retailers, etc.). Data have been collected from various functionaries involved in marketing of broilers/poultry meat in the NCR Delhi during the year 2008-09 through primary survey. The most prominent channel in the unorganized broiler market has been found as: Producer-Wholesaler- Dresser-cum-Retailers â€“Consumer, whereas the same in the organized market as Producer - Commission agent- Supplier-Distributor- Shopping Malls/ Hotels/ Retailer-Consumer. The marketing cost, marketing margins, price spread and producersâ€™ share in consumersâ€™ rupee, in the most efficient unorganized marketing channel have been found as Rs 10480, Rs 30220, Rs 40700 per tonne (live wt. basis) and 62 per cent, respectively, whereas the corresponding figures in the most efficient organized marketing channel were Rs 12750, Rs 76350, Rs 88500 per tonne and 43 per cent. The wholesale regulated poultry market at Ghazipur was the key supply centre for chicken in the NCR Delhi. The average daily arrival in the poultry market has been found over one lakh broilers accounting for about 50 per cent sales in Delhi. Over 70 per cent of the broilers at Ghazipur Poultry Market are manually dressed. The manual poultry processing has provided direct employment to nearly 5000 workers. The manual dressing of broilers has resulted in value addition of about 50 per cent on live weight basis and production of over 20 chicken meat products/ by-products. The study has also assessed the pros and cons of manual dressing of broilers vis-Ã -vis mechanical processing and has estimated the cost of processing in the two systems. It has been observed that manual dressing of broilers is not only cheaper but also provides employment and livelihood to a large number of illiterate and/ or semi-skilled workers. Hence, the study has suggested to improve and organize the manual dressing system so that the qualitative aspects and concerns about health and hygiene could also be addressed. Erratic power supply, long power cuts, lack of refrigerated transportation facility, poor monitoring of food safety and quality norms in manual processing, rampant corruption in transportation of live chickens, etc. have been identified as the major constraints in marketing of broilers/chicken meat in the NCR Delhi.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Agricultural Economics Research Association (India) in its journal Agricultural Economics Research Review.
Volume (Year): 23 (2010)
Issue (Month): 2010 ()
Agricultural and Food Policy;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.