Public Relations as Promotional Activity
AbstractPublic relations give opportunity to the organization to present its image and personality to its own â€œpublicâ€- users, supporters, sponsors, donors, local community and other public. It is about transferring the message to the public, but that is a twoway street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog â€“ you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.
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Bibliographic InfoArticle provided by Asociatia Generala a Economistilor din Romania - AGER in its journal Theoretical and Applied Economics.
Volume (Year): XVIII(2011) (2011)
Issue (Month): 11(564) (November)
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public; public relations; promotion; business world; communicating.;
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- Ghouri, AM & Saleem, F & Malik, A, 2012. "Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance," MPRA Paper 42168, University Library of Munich, Germany.
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