Advanced Search
MyIDEAS: Login to save this article or follow this journal

Public Relations as Promotional Activity

Contents:

Author Info

  • Almira CURRI-MEMETI

    (University “Ss. Cyril and Methodiusâ€, Skopje, Republic of Macedonia)

Registered author(s):

    Abstract

    Public relations give opportunity to the organization to present its image and personality to its own “publicâ€- users, supporters, sponsors, donors, local community and other public. It is about transferring the message to the public, but that is a twoway street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://store.ectap.ro/articole/657.pdf
    Download Restriction: no

    File URL: http://www.ectap.ro/articol.php?id=657&rid=80
    Download Restriction: no

    Bibliographic Info

    Article provided by Asociatia Generala a Economistilor din Romania - AGER in its journal Theoretical and Applied Economics.

    Volume (Year): XVIII(2011) (2011)
    Issue (Month): 11(564) (November)
    Pages: 21-26

    as in new window
    Handle: RePEc:agr:journl:v:11(564):y:2011:i:11(564):p:21-26

    Contact details of provider:
    Postal: Bucharest, Calea Griviţei nr. 21, sector 1, 010702
    Phone: +40 21 3 12 22 48
    Fax: +40 21 3 12 97 17
    Email:
    Web page: http://www.asociatiaeconomistilor.ro/
    More information through EDIRC

    Related research

    Keywords: public; public relations; promotion; business world; communicating.;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Ghouri, AM & Saleem, F & Malik, A, 2012. "Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance," MPRA Paper 42168, University Library of Munich, Germany.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:11(564):y:2011:i:11(564):p:21-26. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Socol Cristian).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.