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The Impact of Facebook Upon Social Skills of Young People ? a Business Employment Perspective

Author

Listed:
  • Irina Maiorescu

    (The Bucharest University of Economic Studies)

  • Razvan Dina

    (The Bucharest University of Economic Studies)

  • Alexandru Doru Plesea

    (The Bucharest University of Economic Studies)

  • Alecu Felician

    (The Bucharest University of Economic Studies)

Abstract

Social networks can be successfully used to promote any business, being developed in such a way to allow both individuals and business organizations to interact one with another. Companies may obtain important information about users of social networks which will help to a better understanding of their profile and needs and, consequently, to build their marketing and sales strategies. According to the latest data, Facebook is the most popular social network, with the highest number of registered users from all over the world. The current paper aims to determine the way Facebook users – and more precisely young students belonging to Romanian economic field, behave in respect to this social network from the point of view of information valuable for businesses. The findings of the paper are based on a survey deployed in 2014 and they reveal that although the time spent for online social interaction with friends is longer than the time spent for face to face discussions, users’ social skills needed for their future employment do not seem affected.

Suggested Citation

  • Irina Maiorescu & Razvan Dina & Alexandru Doru Plesea & Alecu Felician, 2015. "The Impact of Facebook Upon Social Skills of Young People ? a Business Employment Perspective," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(S9), pages 1289-1289, November.
    • Handle: RePEc:aes:amfeco:v:s9:y:2015:i:17:p:1289
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    References listed on IDEAS

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    2. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    social networks; Facebook; profile identity; business;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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