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Book review ? “Ethics and Neuromarketing: Implications for Market Research and Business Practice”

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  • Silviu Gabriel Szentesi

    (Aurel Vlaicu University Arad, Romania)

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Suggested Citation

  • Silviu Gabriel Szentesi, 2017. "Book review ? “Ethics and Neuromarketing: Implications for Market Research and Business Practice”," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(46), pages 918-918, August.
    • Handle: RePEc:aes:amfeco:v:46:y:2017:i:19:p:918
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    File URL: http://www.amfiteatrueconomic.ro/temp/Article_2669.pdf
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    References listed on IDEAS

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    1. Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014. "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-26, February.
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    Cited by:

    1. Mihaela Constantinescu & Andreea Orindaru & Andreea Pachitanu & Laura Rosca & Stefan-Claudiu Caescu & Mihai Cristian Orzan, 2019. "Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth," Sustainability, MDPI, vol. 11(24), pages 1-21, December.

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