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The European Consumers' Preferences for Organic Food in the Context of the European Green Deal

Author

Listed:
  • Bogdan Chiripuci

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Maria-Floriana Popescu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Marius Constantin

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

As an integral part of the United Nation’s 2030 Agenda, implementing the European Green Deal is vital to ensure food security and transform food chains into a sustainable model. On the one hand, it enables the gradual abandonment of intensive agriculture and, on the other hand, it supports the responsible consumption of agri-food products and develops the consumer culture toward the appreciation of organic foods. The European Green Deal involves convergence at the member state level towards the sustainable transition of food systems to the new European model of resilience: circular, environmental, and socio-economic efficiency. The success of food chain transformation depends on many factors, including the level of development of the food system, the consumer profile, factors related to politics, and others. Based on these considerations, this research aimed to study the preferences of European consumers for organic food based on various sociodemographic variables such as age, gender, and nationality. In this regard, data on consumer preferences for organic food were extracted from the Meta platform and statistically analyzed in line with the research objective. This article provides input to the scientific literature in the field by justifying a differentiated approach to implementing the European Green Deal, depending on the consumer profile, in close connection with the variables analyzed. Their impact on shaping consumer preferences for organic food is of particular importance at the European level, which is why the implementation of the European Green Deal must be carried out in line with the specific characteristics of each Member State, with a differentiated focus on each consumer profile. The results of this empirical study confirm the need to develop strategies to raise awareness of the socioeconomic and environmental benefits of consuming organic food, especially among certain types of consumers more reluctant about their own impact on transforming the food chain to a more sustainable model by intensifying the consumption of organic food.

Suggested Citation

  • Bogdan Chiripuci & Maria-Floriana Popescu & Marius Constantin, 2022. "The European Consumers' Preferences for Organic Food in the Context of the European Green Deal," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 361-361, April.
    • Handle: RePEc:aes:amfeco:v:24:y:2022:i:60:p:361
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    References listed on IDEAS

    as
    1. Smith, Samantha & Paladino, Angela, 2010. "Eating clean and green? Investigating consumer motivations towards the purchase of organic food," Australasian marketing journal, Elsevier, vol. 18(2), pages 93-104.
    2. Aurelie Merle & Jean-Louis Chandon & Elyette Roux, 2009. "Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 11, pages 208-225, World Scientific Publishing Co. Pte. Ltd..
    3. Muhammad, Safdar & Fathelrahman, Eihab & Ullah, Rafi Ullah Tasbih, 2015. "Factors Affecting Consumers' Willingness to Pay for Certififed Organic Food Products in United Arab Emirates," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(1), pages 1-9, March.
    4. Yadav, Rambalak, 2016. "Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 92-97.
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    More about this item

    Keywords

    organic food; consumer preferences for organic food; gender; age and nationality; European Green Deal.;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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