Cultural And Moral Values- Determinants Of Turism Satisfaction
AbstractIn the tourism activity, the cultural impact is very significant. The national cultural values generate the tourist or employee behaviour , but also the organizational values can influence this behaviour . And finally, the regional culture could be the main travel motivation. The tourism behaviour is under the influence of cultural and moral values. We can consider that in fact it is a result of national culture. The research of tourist behaviour under ethic perspective is a new approach in the Romanian academic research, but frequently in the international research frame. In this paper we want to examine the impact of cultural values over the tourist behaviour and over his satisfaction. The research, made in different hotels in Romania, is based on the questionnaire - used as an instrument in finding the information -and on the application of specific techniquesin analyzing the information. The conclusions show significant differences in the perception of tourism services’ quality, depending on cultural differences and interactions.
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Bibliographic InfoArticle provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.
Volume (Year): 10 (2008)
Issue (Month): 23 (February)
tourism; ethics; cultural values; tourist behaviour; satisfaction;
Find related papers by JEL classification:
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- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
- M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
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