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An Experimental Comparison of Risky and Riskless Choice—Limitations of Prospect Theory and Expected Utility Theory

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  • Hui-Kuan Chung
  • Paul Glimcher
  • Agnieszka Tymula

Abstract

Prospect theory, used descriptively for decisions under both risk and certainty, presumes concave utility over gains and convex utility over losses, a pattern widely seen in lottery tasks. Although such discontinuous gain-loss reference-dependence is also used to model riskless choices, only limited empirical evidence supports this use. In incentive-compatible experiments, we find that gain-loss reflection effects are not observed under riskless choice as predicted by prospect theory, even while in the same subjects gain-loss reflection effects are observed under risk. Our empirical results challenge the application of choice models across both risky and riskless domains.

Suggested Citation

  • Hui-Kuan Chung & Paul Glimcher & Agnieszka Tymula, 2019. "An Experimental Comparison of Risky and Riskless Choice—Limitations of Prospect Theory and Expected Utility Theory," American Economic Journal: Microeconomics, American Economic Association, vol. 11(3), pages 34-67, August.
  • Handle: RePEc:aea:aejmic:v:11:y:2019:i:3:p:34-67
    Note: DOI: 10.1257/mic.20170112
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    Citations

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    Cited by:

    1. Johannes G. Jaspersen & Richard Peter & Marc A. Ragin, 2023. "Probability weighting and insurance demand in a unified framework," The Geneva Risk and Insurance Review, Palgrave Macmillan;International Association for the Study of Insurance Economics (The Geneva Association), vol. 48(1), pages 63-109, March.
    2. Tymula, Agnieszka & Wang, Xueting, 2021. "Increased risk-taking, not loss tolerance, drives adolescents’ propensity to choose risky prospects more often under peer observation," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 439-457.
    3. Johannes G. Jaspersen, 2022. "When full insurance may not be optimal: The case of restricted substitution," Health Economics, John Wiley & Sons, Ltd., vol. 31(6), pages 1249-1257, June.
    4. Guo, Julie & Tymula, Agnieszka, 2021. "Waterfall illusion in risky choice – exposure to outcome-irrelevant gambles affects subsequent valuation of risky gambles," European Economic Review, Elsevier, vol. 139(C).

    More about this item

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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