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How fear of change, lack of innovation led to Nokia’s failure?

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  • Doaa M Salman Abdou

    (Head of economics department, Associate Dean , October University for Modern Sciences andArts, Egypt)

  • Ranim Hussein

    (October University for Modern Sciences and Arts, Egypt)

Abstract

The aim of the paper to investigates the reason for business failure using Nokia as a case study. The paper applies the explanatory conclusive research design since there are cause and effect relations that seek to provide a better understanding of the reasons for the market failure. The mobile manufacturing sector is the most interesting and innovative of all in the “Information & Communications Technology†sector (ICT). Nokia was once known as the market’s dominant company, leader, and pacesetter until it underwent a tremendous market failure. The aim of this research is to shed light on Nokia’s failure in the market due to its complacency & fear of change, lack of innovation moving too slowly in terms of being too late in making decisions & inventing of the iPhone. Paper elaborately discusses and analyses the failure reasons supported by a literature review in addition to the characteristics of this industry and its market structure. Finally provide advice for business makers

Suggested Citation

  • Doaa M Salman Abdou & Ranim Hussein, 2020. "How fear of change, lack of innovation led to Nokia’s failure?," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 2(4), pages 43-48, October.
    • Handle: RePEc:adi:ijbess:v:2:y:2020:i:4:p:43-48
    DOI: 10.36096/ijbes.v2i4.222
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    References listed on IDEAS

    as
    1. Doaa Salman & Dina Seiam, 2020. "The Lessons Learned From Thomas Cook Failure. Is It Brexit?," Economics & Law, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 2(2), pages 14-23.
    2. Cecere, Grazia & Corrocher, Nicoletta & Battaglia, Riccardo David, 2015. "Innovation and competition in the smartphone industry: Is there a dominant design?," Telecommunications Policy, Elsevier, vol. 39(3), pages 162-175.
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