IDEAS home Printed from https://ideas.repec.org/a/acg/managt/v6y2019i3p52-60.html
   My bibliography  Save this article

A Study on Influence of Social Media on Online Buying Decision with Special Reference to Management Students at Tiruchirapalli City

Author

Listed:
  • K. Karthikeyan

    (Saranathan College of Engineering)

  • B. Vithaki

    (Saranathan College of Engineering)

  • A. Ruban Rajesh

    (Saranathan College of Engineering)

Abstract

In this research paper, an attempt has been made to study the effectiveness of social media on online shopping decisions among the consumer. Effectiveness here denotes the impact of social media advertising on the purchase decision of the consumer. Anna University affiliated in Tiruchirappalli City-Tamilnadu. The objective of the study is to identify which consumers are mostly influenced by online purchasing, reasons that trigger consumers to purchase online and types of social media that are mostly used by the consumer in Trichy.

Suggested Citation

  • K. Karthikeyan & B. Vithaki & A. Ruban Rajesh, 2019. "A Study on Influence of Social Media on Online Buying Decision with Special Reference to Management Students at Tiruchirapalli City," Shanlax International Journal of Management, Shanlax Journals, vol. 6(3), pages 52-60, January.
    • Handle: RePEc:acg:managt:v:6:y:2019:i:3:p:52-60
    as

    Download full text from publisher

    File URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/300/197
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. P Ashok, 2021. "Gender and Behaviour Differences Influencing on Web Shopping," Shanlax International Journal of Management, Shanlax Journals, vol. 8(4), pages 54-59, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:acg:managt:v:6:y:2019:i:3:p:52-60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: S.Lakshmanan (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.