A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets
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DOI: 10.1080/08841241.2016.1245233
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- Edison Jair Duque Oliva & Javier A. Sánchez-Torres, 2023. "Building a University City Brand: Colombian University Students’ Perceptions," Sustainability, MDPI, vol. 15(8), pages 1-24, April.
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