Do professors have customer-based brand equity?
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DOI: 10.1080/08841241.2014.909556
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References listed on IDEAS
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Cited by:
- Steluta Todea & Adriana AnaMaria Davidescu & Nicolae Al. Pop & Tanase Stamule, 2022. "Determinants of Student Loyalty in Higher Education: A Structural Equation Approach for the Bucharest University of Economic Studies, Romania," IJERPH, MDPI, vol. 19(9), pages 1-19, May.
- Bastian Atzger & Elisabete S. Sá & Joaquim Silva, 0. "Exploring sources of voter-based political human brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
- Iglesias, Oriol & Markovic, Stefan & Rialp, Josep, 2019. "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy," Journal of Business Research, Elsevier, vol. 96(C), pages 343-354.
- Dafnis N. Coudounaris & Peter Björk & Tõnis Mets & Rustam Asadli & Andreea I. Bujac, 2024. "Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia," Administrative Sciences, MDPI, vol. 14(4), pages 1-40, March.
- Vikrant Kaushal & Nurmahmud Ali, 2020. "University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context," Corporate Reputation Review, Palgrave Macmillan, vol. 23(4), pages 254-266, November.
- Bastian Atzger & Elisabete S. Sá & Joaquim Silva, 2020. "Exploring sources of voter-based political human brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 481-494, July.
- Dennis, Charles & Papagiannidis, Savvas & Alamanos, Eleftherios & Bourlakis, Michael, 2016. "The role of brand attachment strength in higher education," Journal of Business Research, Elsevier, vol. 69(8), pages 3049-3057.
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