Extending tourism marketing: Implications for targeting the senior tourists' segment

Citations

Cited by:

1. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
2. Fotiadis, Anestis & Williams, Russell Blair, 2017. "“TiCoSa” a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event," MPRA Paper 90638, University Library of Munich, Germany, revised 17 Apr 2017.
3. Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020. "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 33-38.
   • Marina Sheresheva & Anna N Polukhina & Matvey Oborin, 2020. "Marketing issues of sustainable tourism development in Russian regions," Post-Print hal-02448498, HAL.
4. Skapinaki, Athina & Salamoura, Maria, 2020. "Investigating primary school quality using teachers’ self-efficacy and satisfaction," MPRA Paper 98248, University Library of Munich, Germany.
5. Gür, Oya Altinsoy, 2019. "Targeted and perceived service quality," MPRA Paper 98034, University Library of Munich, Germany.
6. Vasiliki V Daskalaki & Maria C Voutsa & Christina Boutsouki & Leonidas Hatzithomas, 2020. "Service quality, visitor satisfaction and future behavior in the museum sector," Post-Print hal-02440954, HAL.
7. Gartner, Simone & Nicholson, Alexander & Christou, Eleftherios, 2020. "Tourism marketing and distribution through social media: Assessing business economic performance," MPRA Paper 99194, University Library of Munich, Germany.
8. Aureli, Selena & Del Baldo, Mara, 2019. "The changing role of convention bureaus: An analysis of business models currently adopted by privately owned CBS," MPRA Paper 93996, University Library of Munich, Germany.
9. Christou, Evangelos, 2013. "Exploring brand confusion through hotel adverts," MPRA Paper 98211, University Library of Munich, Germany.
10. Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
11. Ezza, Alberto & Marinò, Ludovico & Giovanelli, Lucia, 2019. "Assessing the impact of tourism on hospitals’ performance in a coastal destination," MPRA Paper 93999, University Library of Munich, Germany.
12. Marwa Salah & Mohamed A Abou-Shouk, 2019. "The effect of customer relationship management practices on airline customer loyalty," Post-Print hal-02454932, HAL.
13. Christou, Evangelos & Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2018. "Destination branding and visitor loyalty: The case of agrotourism," EconStor Conference Papers 215863, ZBW - Leibniz Information Centre for Economics.
14. Hernandez-Maskivker, Gilda & Ferrari, Sonia & Cruyt, Aurélie Nathalie J., 2019. "Exploring community stakeholders’ perceptions of mass tourism: the case of Bruges," MPRA Paper 94223, University Library of Munich, Germany.
15. Pakhalov, Alexander & Rozhkova, Natalia, 2020. "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," MPRA Paper 100678, University Library of Munich, Germany.
16. Christou, Evangelos & Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2018. "Destination branding and visitor loyalty: The case of agrotourism," MPRA Paper 98791, University Library of Munich, Germany.
17. IJspeert, Ruth & Hernandez-Maskivker, Gilda, 2020. "Active sport tourists: Millennials vs baby boomers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6, pages 12-20.
18. Ige Pirnar & Sinem Kurtural & Melih Turkey, 2019. "Festivals and destination marketing: An application from Izmir City," Post-Print hal-02458450, HAL.
19. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers 215864, ZBW - Leibniz Information Centre for Economics.
20. Magadán-Díaz, Marta & Sotiriadis, Marios & Rivas-García, Jesús, 2019. "Drivers of eco-innovation in the Spanish hospitality industry," MPRA Paper 94090, University Library of Munich, Germany.
21. Zouni, Georgia & Digkas, Dimitrios, 2019. "Marketing suggestions for multi-religious tourism development: The case of Thessaloniki," MPRA Paper 98042, University Library of Munich, Germany.
22. Schuhbert, Arne & Thees, Hannes, 2020. "Of routes and corridors: Challenges and opportunities for Silk Road destinations in the southern Caucasus," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6, pages 21-29.
23. Chenini, Abderrahim & Touaiti, Mustapha, 2017. "Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework," MPRA Paper 90639, University Library of Munich, Germany, revised 16 May 2018.
24. Oya Altinsoy Gür, 2020. "Targeted and perceived service quality," Post-Print hal-02458432, HAL.
25. Salah, Marwa & Abou-Shouk, Mohamed A., 2019. "The effect of customer relationship management practices on airline customer loyalty," MPRA Paper 98032, University Library of Munich, Germany.
26. Udrea Robert-Mihai, 2023. "Cultural, Creative, and Religious Senior Travel: Evidence and Research on the City of Iași," Culture. Society. Economy. Politics, Sciendo, vol. 3(1), pages 65-90, June.
27. Johnson, Catherine & McLaughlin, James, 2020. "Tourism branding and promotion: A critical approach," MPRA Paper 100706, University Library of Munich, Germany.
28. Amanatidis, Dimitrios & Mylona, Ifigeneia & Mamalis, Spyridon & Kamenidou, Irene (Eirini), 2020. "Social media for cultural communication: A critical investigation of museums’ Instagram practices," MPRA Paper 100677, University Library of Munich, Germany.
29. Mason, Michela Cesarina & Moretti, Andrea & Raggiotto, Francesco & Paggiaro, Adriano, 2019. "Conceptualizing triathlon sport event travelers’ behavior," MPRA Paper 94187, University Library of Munich, Germany.
30. Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017. "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper 87914, University Library of Munich, Germany.
31. Daskalaki, Vasiliki V. & Voutsa, Maria C. & Boutsouki, Christina & Hatzithomas, Leonidas, 2020. "Service quality, visitor satisfaction and future behavior in the museum sector," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 3-8.
32. Fotiadis, Anestis, 2018. "Modelling wedding marketing strategies: An fsQCA Analysis," MPRA Paper 88249, University Library of Munich, Germany.
33. Giannopoulos, Antonios & Skourtis, George & Kalliga, Alexandra & Dontas-Chrysis, Dimitrios-Michail & Paschalidis, Dimitrios, 2020. "Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(2), pages 3-11.
34. Alves, Helena Margarida & Sousa, Bruno & Carvalho, Aida & Santos, Vasco & Lopes Dias, Álvaro & Valeri, Marco, 2022. "Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(2), pages 16-24.
35. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," MPRA Paper 93898, University Library of Munich, Germany.
36. Spyridou, Anastasia, 2019. "Evaluating Factors of Small and Medium Hospitality Enterprises Business Failure: a conceptual approach," MPRA Paper 93997, University Library of Munich, Germany.
37. Longman, John & Williams, Timothy, 2020. "Tourism destination branding through advertising strategies," MPRA Paper 99367, University Library of Munich, Germany.
38. Athina Skapinaki & Maria Salamoura, 2020. "Investigating primary school quality using teachers' self-efficacy and satisfaction," Post-Print hal-02448458, HAL.
39. Daskalaki, Vasiliki V. & Voutsa, Maria C. & Boutsouki, Christina & Hatzithomas, Leonidas, 2020. "Service quality, visitor satisfaction and future behavior in the museum sector," MPRA Paper 98246, University Library of Munich, Germany.
40. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
41. De Ridder, Kaat & Vanneste, Dominique, 2020. "Tourism development through landscape theming: Exploring Art Nouveau experiences in Brussels," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(2), pages 45-54.
42. Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.