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Institutionalizing corporate social responsiveness: Lessons learned from the Migros experience

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  • Berthoin Antal, Ariane

Abstract

Why do certain firms handle the challenge presented by changes in the social, economic, and political environments better than others? In order to answer this question, a clearer understanding is needed of the process of institutionalizing responsiveness and the factors that influence the ability of companies to perceive and deal with changes. This paper posits that the model proposed by Ackerman to describe the progression of institutional change from issue awareness to program design and then operational integration is useful, but needs to be refined to take into account the influence of characteristics in each company's traditional way of viewing and managing tasks. Drawing on empirical data from the experiences of a major Swiss corporation, the Migros Genossenschaftsbund AG, this paper reports on a preliminary attempt to elaborate on Ackerman ?s model by integrating the concept of corporate social reporting as an instrument of planned cultural change.

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  • Berthoin Antal, Ariane, 1985. "Institutionalizing corporate social responsiveness: Lessons learned from the Migros experience," Discussion Papers, Presidential Department P 85-1, WZB Berlin Social Science Center.
  • Handle: RePEc:zbw:wzbpre:p851
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    1. Dierkes, Meinolf, 1985. "Corporate social reporting and auditing: theory and practice," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 354-379.
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    Cited by:

    1. Berthoin Antal, Ariane, 1992. "Corporate social performance: rediscovering actors in their organizational contexts," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 112226, July.
    2. Berthoin Antal, Ariane, 1992. "Women in management as change agents," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 157-161.
    3. Berthoin Antal, Ariane & Dierkes, Meinolf & MacMillan, Keith & Marz, Lutz, 2002. "Corporate social reporting revisited," Discussion Papers, Research Unit: Organisation and Technology FS II 02-105, WZB Berlin Social Science Center.

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