IDEAS home Printed from https://ideas.repec.org/p/zbw/ouwpmm/28.html
   My bibliography  Save this paper

Social Media im politischen Wahlkampf. Bedeutung und Instrumente

Author

Listed:
  • Vo, Kim Thuy Vy
  • Zerres, Christopher

Abstract

Spätestens nach den erfolgreichen Wahlkämpfen 2008 und 2012 in den USA des zweimaligen US-Präsidenten Barack Obama, ist Social Media als Schlüsselmedium für die politische Kommunikation angekommen. Nach der Wahl von Donald Trump als 45. Präsidenten der Vereinigten Staaten ist zudem deutlich geworden: Social Media erreicht in der Politik eine nie dagewesene Dimension und hat insbesondere im Wahlkampf eine sehr wichtige Bedeutung. Im vorliegenden Arbeitspapier sollen die folgenden Aspekte näher beleuchtet werden: Welche Auswirkungen haben Social Media auf die Politik und wie können sie in der politischen Kommunikation eingesetzt werden? Wie können mit Social Media Wähler gewonnen werden? Welche Möglichkeiten bieten Social Media für die Bürger, um sich in der politisch zu beteiligen? Welche Risiken können durch Social Media in der Politik entstehen?

Suggested Citation

  • Vo, Kim Thuy Vy & Zerres, Christopher, 2017. "Social Media im politischen Wahlkampf. Bedeutung und Instrumente," Working Papers for Marketing & Management 28, Offenburg University, Department of Media and Information.
    • Handle: RePEc:zbw:ouwpmm:28
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/244645/1/arbeitspapier-28.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Claudia Hilker, 2017. "Content Marketing in der Praxis," Springer Books, Springer, number 978-3-658-13883-7, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:ouwpmm:28. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.zerres.marketing/en/ .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.